Spicy Noodles Become One of the Profitable Businesses in Indonesia

Padang (ANTARA) - Spicy food is always a favorite of all Indonesian people, especially Padang, which is famous for its spicy food. Spicy noodles or hell noodles are a contemporary culinary experience, especially among spicy food lovers.

Spicy noodles were first pioneered by a young entrepreneur from Indonesia, namely Aris Ardiansyah. Since then spicy noodles went viral in Indonesia, the sales turnover of spicy noodles was not kidding. Currently, many noodle shops or warehouses are scattered in various regions in Indonesia and are loved by the community.
One of the spicy noodle sellers in Padang, precisely Jl.Bakti Abri No.33b, Ganting, Padang, West Sumatra, did not want to lose and opened his own spicy noodle business, which was named "mienyeker".

"In the beginning, I was selling sticky noodles, but now it's more famous for spicy noodles, so I thought the idea of adding the claw to it was spicy noodles. In order to be different from the others, the name will be given a mie noodle, because from the beginning I have sold the checker, "said Buk Sofiah (33), the owner of the Noodle Noodle shop.

Another uniqueness of the business of spicy noodles is the sofiah,busofiah does not have a tavern. Bu Sofiah opened her own business at home. With the help of the younger brother promoting his business through coupons and large banners displayed in front of his house.

"The method of promotion was initially to the younger brother, then there was one customer who was still a clerk who helped too. Then we have a coupon, if customers can collect 10 coupons, get 1 free noodle, "he said
The ingredients for making nyeker noodles are instant noodles which are mixed with 100 chillies for level 3, 50 chillies for level 2, and 10 chillies for level 1. Bu sofiah's income per day is around Rp.400,000. The majority of connoisseur noodle lovers are students.

For ordering nyeker noodles can go directly to Bu Sofiah's house or via telephone, and delivered directly to the address. Free delivery fees for those who live around the tabing, and for outside tabing the price is IDR 5,000. Price 1 portion of Rp. 10,000 noodle stick from level 1 to 3. If you want to add egg topping, the price will be IDR 12,000. This nyeker noodle is open from 8am to 8pm

Internship Student of ANTARA SUMBAR 2019