Padang, (Antara Sumbar) - Micro, Small and Medium Enterprises (MSMEs) in Indonesia should take advantage of the wide-open market opportunities in the ASEAN Economic Community (MEA) by strengthening promotion via internet.
"All ASEAN member countries are now open to market products from Indonesia, including West Sumatra," Ridwan Hassan, an Expert Staff of Foreign Affairs Minister of Economic Affairs stated in Padang on Tuesday night.
He mentioned that in a series of activities Directorate of ASEAN Economic Cooperation, Ministry of Foreign Affairs in cooperation with Provincial Government of West Sumatra and ASEAN Study Center Andalas University in Padang.
For West Sumatra, handicraft and culinary products have the potential to be developed. But it needs the strengthening on several factors such as packaging and promotion.
"Rendang for example, should be considered how to create attractive packaging and can extend the expiration period," he added. (cha)
Editor: Vicha Faradika
MSMEs Should Take Advantage in ASEAN Economic Community
Rendang, one of culinary products of West Sumatra. (Antara)
